Google promotes HTTPS everywhere
Google announced earlier this week that they are going to use HTTPS as a ranking signal external link: We want to go even further. At Google I/O a few months ago, we called for “HTTPS everywhere” on the web. We’ve also seen more and more webmasters adopting HTTPS (also known as HTTP over TLS, or Transport Layer Security), on their website, which is encouraging. For these reasons, over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms....